UNDERSTANDING INBOUND MARKETING
Key Pieces of Inbound Marketing
DIGITAL MARKETING CONSULTING
Digital marketing consultants can help your company stay on top of online marketing techniques, and how and where your business should exist digitally. With running a company it can be hard to find the time to create a digital presence. But with the world going more digital you can’t afford to not stay competitive.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) refers to the methods used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance.
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. It instills confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. Content in social media also helps in social proof.
By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. Since in PPC you only pay when your ad gets a click, this in turn increases the ROI for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher ROI.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, at a time that is convenient for them. With advanced segmentation and automation tools, email marketing has become an even more powerful medium
Marketing automation is a must-have for a modern marketing team. Automation techniques rely on software platforms that streamline, automate, and measure marketing tasks and workflows. This allows you to be more efficient, increase revenue and grow into a more powerful marketing team.
Want to know whether Inbound is right for you?
The kind of inbound marketing services that would suit your business and the duration of the engagement depends on your specific needs and scope. Typically a project that leverages inbound marketing techniques involves content marketing, social media marketing, improving discoverability and branding.
These various techniques do not work in silos and there is a lot of overlap by design. To leverage these techniques and create relationships that last and customers that stay, we at Markon focus on how we can contextually attract, engage, and delight your prospects and customers and continue to build trust in your brand.