Inbound marketing is a marketing strategy that attracts and engages prospects with customer life-cycle based content and tools. While outbound push marketing interrupts audiences, inbound marketing serves customer needs at the hour of need, and helps you become a thought leader.
Is inbound marketing right for you?
Why Inbound Marketing?
Inbound marketing gets you better results for your marketing budget than traditional outbound marketing. Whether your company is big or small, b2b or b2c, inbound is 10x more effective for
- Lead Generation
- Website Traffic
- Improved Sales Results
- Customer Engagement & Loyalty
While traditional outbound marketing methods force your product on to prospects, inbound marketing is about pulling in qualified people when they’re already actively searching for answers. Inbound is not about making it easier to find you when they need it. It’s about educating and equipping people to make informed purchase decisions.
How does Inbound Marketing Work?
We plan your entire marketing communication and customer interactions to align with a 5 stage customer journey process that most customers naturally follow when starting a relationship with a business.
A calculated mix of online and offline activities can be used for inbound marketing. Events, seminars and training sessions, website optimization, content creation, search engine optimization, earch engine ads, email marketing, lead generation, and social media marketing is used to fulfill your prospects’ needs and convert them to your customers.
By aligning the marketing strategy with the prospect’s interests and pain points, you’ll become a natural source of information for them. This makes them visit your website, stay hooked to your lead nurturing communication over email, sms, or social media, and purchase from you when they need.
Understanding Inbound Marketing
Key pieces of Inbound Marketing
Digital Marketing Consulting
Digital marketing consultants can help your company stay on top of online marketing techniques, and how and where your business should exist digitally. With running a company it can be hard to find the time to create a digital presence. But with the world going more digital you can’t afford to not stay competitive.
By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. Since in PPC you only pay when your ad gets a click, this in turn increases the ROI for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher ROI.
Search Engine Optimization (SEO) refers to the methods used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, at a time that is convenient for them. With advanced segmentation and automation tools, email marketing has become an even more powerful medium
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. It instills confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. Content in social media also helps in social proof.
Marketing automation is a must-have for a modern marketing team. Automation techniques rely on software platforms that streamline, automate, and measure marketing tasks and workflows. This allows you to be more efficient, increase revenue and grow into a more powerful marketing team.
Want to know whether Inbound is right for you?
The kind of inbound marketing services that would suit your business and the duration of the engagement depends on your specific needs and scope. Typically a project that leverages inbound marketing techniques involves content marketing, social media marketing, improving discoverability and branding.
These various techniques do not work in silos and there is a lot of overlap by design. To leverage these techniques and create relationships that last and customers that stay, we at Markon focus on how we can contextually attract, engage, and delight your prospects and customers and continue to build trust in your brand.